I came across a fantastic article from the blog of author Anne R. Allen. I subscribed to her blogs well over 2 years ago, and I can tell you that Anne runs an always interesting and informative blog for writers. Besides her interesting articles, written by her, and sometimes by her co-host Ruth Harris, Anne also shares links at the end of her blogs for a writer’s ‘FYI’ on current events in the publishing world, contests, submission alerts, etc.
Anne wrote a post about the importance of building an author and blogging platform for writers. Anne goes into detail about some of the nitty gritty items many of us may tend to overlook as insignificant, and explains why they are not insignificant.
Have a look at a partial statement I’ve copied here, then be sure to click on the ‘Continue Reading’ link for so much more.
. . .When should you think about your platform?
Definitely as soon as you’re ready to send out a story or submit a manuscript to an agent. I’m not saying you’ll automatically get rejected if you have no platform, but editors and agents will Google you, and if they can’t find you on the first SERP (Search Engine Results Page) they may send an automatic rejection. Not all agents and editors are that harsh, but I’ve heard from many who are.
On the other hand some authors obsess too much about platform and waste time on pointless overkill. (More about how to skip the time-wasting stuff in my post, 7 Ways Authors Waste Time Building Platform.)
But many writers ignore platform-building entirely, often because they’re not quite clear on what it means.
It’s true that “platform” isn’t easy to define. Jane Friedman, former Writer’s Digest editor has written extensively about it. She says when agents say they’re looking for author with platform:
“They’re looking for someone with visibility and authority who has proven reach to a target audience.”
This is especially true for nonfiction authors. But no matter what you write, agents, editors, reviewers and even bloggers you’re querying about a guest post are going to put your name into Google and hit the “search” button.
The results are a good indication of your platform. . . .Continue Reading
But there’s something quick, easy and relatively painless you can do right now to raise your search engine profile that won’t take more than a couple of minutes from your writing time.
Ready for it?
Comment on blogs.
With your real name. (Or whatever name you write under.)
Yup. Comments on high-profile blogs that are on Google’s radar get your name onto that search page. (Also on not-so-high-profile blogs that have been set up by somebody schooled in SEO.) . . . .CONTINUE READING