Doris Heilmann of Savvybookwriters has written an excellent and in-depth post on how to use Twitter for branding and marketing and how to use it to get the full benefits of using for marketing our brand.
Never too early to start: Building your brand on Twitter – or any other social media site – doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a large following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work. .
Twitter is wildly popular and it’s a great way for you to interact with your community and reader audience. Introduce yourself on Twitter, similar how you do on all social media sites, in a way that makes people interested in who you are..
Perfecting Your Twitter Name.
The best part of your brand is your name, but your author photo, typography, and colours are also part of your brand. Brand recognition means that those who remember your name are more likely to pick up and promote your work. That’s also true for your social media platforms, such as Twitter for example. Carefully choose your twitter name, background image and your logo.
If your bio, along with your name and @name, is searchable on Twitter, which means people can type it into Twitter’s search engine and find you, without even having to type the account name. With your @name, try to get the actual name of your small publishing business. Keep it short to give others more space to retweet your content or send a direct message (DM). . . Continue Reading
Source: Getting it “Right” on Twitter
DGKayewriter.com 
Excellent post. Lengthy but well worth the read. Glad to see it reblogged her, Deb ❤
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Thanks T. I thought many might find it helpful. 🙂 ❤
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Great tips. I’ve used Twitter a lot for professional development, but I’m not as successful using it for brand marketing. I’ll have to try these.
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So glad you found it useful Jacqui. I’ll be writing a post soon on social media and including Instagram, as you’ve suggested. 🙂
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Excellent post, Debby. We were just having that conversation about spending too much time on social media, weren’t we?? Ha ha. Oh dear. I do pay a little attention to twitter, but not much. It’s hard to give every platform the attention it requires.
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That is very true Diana. In fact, Jacqui was inquiring about my opinion about using certain social sites, so I promised her I would write a post in the coming week about my spin on using certain social sites. If only people outside the writing life could truly comprehend all the elements involved in becoming a self published author, lol. Perhaps the Indies would start to gain a lot more credit than the traditionally published. 🙂
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It is WORK. I’m still waiting for the magic secret to easy success! 😀
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Ya, okay. When you find it, please do share! LOL I’ll do the same! 🙂
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Interesting article, Debby and thank you for sharing. As a newbie to Twitter I’m just beginning to feel my way around. Realise I forget even the most basic to use # in my tweets and posts! Hopefully I can remember some of this useful advice!
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Glad you found it helpful Annika. There’s a lot of info in that post so maybe you should bookmark it for reference. 🙂
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Great post, Debby. Thank you for sharing it. I’ve signed up with ManageFlitter and blasted away over 100 people who were not following me back on Twitter. There are still more, but I’ll get around to them soon. I also use Unfollow.me and check this once a day. It also gives me a list of those that have unfollowed me and , with a simple click, I can unfollow them.
What really gets me are those that unfollow you and then follow you back again, only to unfollow again! What’s that all about?
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Lol Hugh, really! I too use unfollow and I’ve been so neglectful for months to check it because I do the same, unfollow back those who’ve unfollowed, maybe I’ll do this today! 🙂
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I’ve made it one of my first jobs of the day, Debby. That way you soon get to know who the people are who follow, then unfollow, then follow, then follow…. It seems to be some kind of game which I sometimes play along with just to see how many times they refollow me. The record so far is six times. ?
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Wow Hugh. You have my curiousity, lol. I just went yesterday and began my unfollowing and yes, I will need to go back daily. Thanks for the good reminder Hugh.<3
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Thanks this is a very comprehensive Twitter report. I am sure I do not use it to the full extent. With all the Twitter reports, it must be getting harder for these ‘big’ people who follow and then unfollow you, we can now see what they are up to. I have to chuckle.
Kathleen
Bloggers Pit Stop
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Lol, so true Kathleen. Thanks so much for dropping by here. 🙂
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As always, Deby, I appreciate it when you share “technology” or “marketing” tips/information. I realize this is one area where I fall down. I always pick myself back up once I read one of your posts. Thank you!
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I’m so happy to learn that what I share has been helpful Ann. There is so much we have to process and look after in our authorly world, besides the joy of writing. I know how grateful I was and still am to the pioneers in this business for sharing their knowledge, so I try to pass it on. 🙂
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This is very good advice Debby. I’ve been on twitter for a while now but only in the last year has it really taken off for me and that was achieved through blogging and now they both complement each other perfectly.
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Thanks for sharing your experience with Twitter here Adele. I find Twitter and Facebook my most used of all sites. 🙂
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me too. x
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🙂
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Thanks again Deb for a very helpful article link, which I’ll bookmark for later. I’m useless on Twitter, I went on there recently to check on it (I keep forgetting, as I no longer get email updates since I had to update to Windows 10 the email address I used to link to Twitter no longer works). I’ve lost a lot of followers for not following them back, but then I just get DM’d to buy their books, join their ‘literary group’, or sign up for something or other. I just don’t have the time, but I know I need to build up my social media platform. Right now with having to really concentrate on my memoir revisions, I just can’t manage social media too much right now but hopefully I can at least keep my blog ticking along the best I can. I am determined to get to grips with Twitter though..this article will help me greatly!! 🙂 ❤ xoxo
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I know as writers we have much to manage Sherri, but once you get that book out, you’re going to need to start working some sites to engage with readers and followers, who in turn will be curious enough to look at your book and want to buy it. You should really hook up that new email to Twitter. I don’t get email notifications, that would be overwhelming. I check into Twitter every morning for about 15 minutes. I go to my notifications and respond to all who have retweeted me, I check my new followers daily so they don’t pile up. It’s important to click on them to make sure they are valid, not eggs for avatars, along with other credentials. I don’t usually look at DMs, they are mostly advertising. And I don’t DM anyone either, so as not to annoy. I do most of my tweeting in the morning from newsletter I read in my email, to share. And all bloggers I follow, when I read their posts or interesting things I come across through the day, I always hit the twitter button to share. It really doesn’t have to be a lot of work for the following potential. So I’m just saying, consider working on it before the book comes out so you build a following. 🙂 xoxo
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Wow…thanks so much for all this great advice Deb! I take on board all you say. When I started my writing career in 2012, I got a few articles published in magazines and then I started my blog. I didn’t begin writing my memoir until about 6 months into my blog which was fine at first when I only had about 50 followers lol! I started my public FB page a year of so ago but I held off Twitter until not too many months ago. When I get into the swing of things and can do what you suggest, like checking my Twitter as you do, I can manage it. It’s when I can’t get to it when things come up, and I fall behind, and then I get overwhelmed and then I kind of bury my head in the sand, that I run into problems! I’m hoping I can keep things ticking over while I work on my revisions. I am a great believer in preparation though and hope to get this plan into action as each day goes by! You’re a star my dear friend, you really are 🙂 ⭐ ❤ xoxo
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Not really Sher, lol, but thanks. The trick is to get a handle on things and a little daily upkeep keeps away the pile up. 🙂 🙂 xoxo
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Exactly…I love it when I’m on that kind of a roll. It’s just I unroll too many times, lol! And you are, btw…you are! Have a great day my dear friend 🙂 ❤ 🙂 xoxo
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Lol Sher! 🙂 🙂 xo
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😀 ❤ 😀 xoxo
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