In case you’re not aware, Sacha Black runs a blog and a newsletter with a wealth of information on just about every topic you can think of on the art of writing.
Every week Sacha shares her discoveries, thoughts, wisdoms and critiques. She also posts writing challenges, and is currently working on several books for publication, at the same time. She’s brilliant, funny, quick with words, and doesn’t hold back with her emotions or her saucy language sometimes, and those are all wonderful attributes that comprise Sacha Black.
Now, for this edition of Sacha’s, I thought I’d share her logic and wisdom and research on the art of choosing covers for your books. Go grab a coffee, sit back, scroll and enjoy!
7 THINGS YOU NEED TO KNOW TO MASTER YOUR GENRE’S BOOK COVER
Book covers are without doubt, THE most important marketing decision you’ll make. F**k it up, and you can watch your readers Foxtrot Oscar into the sunset, never to return to your bookshelf! So, I’m sharing my research and the lessons I’ve learnt in preparing to have my book cover designed.
Know your genre. I know. Sounds like I took my stupid pill this morning cause of course you know. But seriously, think about it. You go into a bookstore and you can identify ‘your’ spot, you know the exact location your fave books will be in, just by looking at the shelves. No one reads the signs anymore, we just look at the covers! Continue Reading
P.S. Do yourself a favor and subscribe to her most informative and NEVER boring newsletter while you’re there!