Sunday Book Review – Media Training – The Manual by Sally Cronin

For my Sunday Book Review today, I’m featuring my good friend and author, Sally Cronin‘s book – Media Training The Manual. I read this book some two years ago, but after going through my reviews on both Goodreads and Amazon, I discovered my review was either removed, or perhaps Amazon wouldn’t let me post it, but whatever the cause, after discovering this I felt compelled to share my thoughts on this fabulous book. Read my review below to find out why.




A quick reference manual for anyone who needs to deliver their message via “the Media”, TV, Radio, Print.

It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes.

Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.

Reasons to build a relationship with the media.
– Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
– Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
– This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.


My 5 Star Review:

Don’t be fooled by the 42 page count of this gem of a book, which is really a must-have manual with some of the best advice and in-depth examples and information detailing everything you need to know to help spread the word to market both, yourself and your work.

This book is a succinct little marketing guide for authors, but can apply to anyone wanting to learn how and where to get the word out. From learning how to step out of our comfort zones and enter the realm of marketing, to putting together a press release, preparing for interviews, and how to put good copy together for advertising, Cronin has created an excellent, jam-packed manual of instruction to help navigate marketing ourselves and our products or books. #Recommended.


Books by Sally Cronin

Visit all Sally’s books



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36 thoughts on “Sunday Book Review – Media Training – The Manual by Sally Cronin

  1. Wow, this rang a bell with me and I then found the book on my desktop. It must have been there ages and got lost in all the icons. I will surely read it soon. Thanks for the reminder, Debby. x


    1. Glad you already have a copy Stevie. I was going through my Kindle and got curious because I didn’t remember reviewing, and this handy guide is certainly worth reviewing! ❤


  2. Hi Debby – we all need to keep our fingers on the pulse of social media – it changes constantly. I keep my online life relatively simple – but know that in due course I’ll need to branch out … so Sally’s book will be an excellent resource … thanks for the reminder – cheers Hilary


  3. I’ve been following Sally’s marketing posts, but a book would be wonderful. I need someone to organize me and help me focus my marketing efforts. So much of what I do feels ineffective or spread too thin. Thanks for the review, Debby. Heading to Amazon. 🙂


    1. So glad I could bring Sally’s helpful book to your attention Diana. Sally’s expertise is a wealth of information. We are so lucky to have her right in our community. ❤


  4. A writer I respect wrote a review for me about 3 weeks ago (not you, Debby). Amazon has yet to print it, even though the author has claimed to have received an ARC for the review. I have queried the “Help-community” at Amazon’s Author Central, but have yet to hear back. What’s the hold-up? I wonder. Maybe Sally’s book will divulge some secrets.


    1. Marian, Amazon has all kinds of criteria why they won’t accept an author’s reviews. It’s so maddening. I have quite a few friends who’s reviews aren’t accepted. Even Sally wasn’t permitted to review my books on Amazon! So maddening! 😦


    2. I hope it is sorted Marian.. to be honest unless the book is bought on Amazon or the person has spent $50 on other products in the year, it can be a struggle to get reviews posted. I now post on my blog and Goodreads. It takes only a moment to sign up as a reader and instead of just having a review on Amazon US or UK or India.. readers from all around the world can add their reviews without a hiccup..

      You have some great reviews for the book already on their so perhaps in the interim you could send her your Goodreads author page and ask her to put on there..


  5. Debby, I hadn’t seen this from Sally before but it sounds terrific. I am daunted by the thought of going in front of a mike but realise I need to push myself out of my comfort zone. This books like the perfect impetus to head me out into the world of media promotion. Thank you so much for sharing and off to buy a copy now. Coincidentally I am reading one of Sally’s fiction books and will review that soon.

    Have a great week! 😀


    1. Annika, I’m so happy to enlighten you to Sally’s book. It’s a wealth of information for us authors for sure – especially since many of us (including myself) are so hesitant to get in front of that camera! I highly recommend it. And thank you. Happy week to you too. 🙂 ❤


    2. It is daunting Annika but well worth it. And if you prepare and work with the presenter you will find that it is also a great deal of fun… and thank you for reading one of my other books.. I do appreciate that very much..xx


    1. My pleasure Sal. No, I’m not a star, just someone who you know well loves to spread good information. ❤ ❤ And happy that 'the Zon' allowed me to post the review – which reminds me. I'm going to push my luck and see if I can push my luck and share it on UK Zon too. ❤


  6. Thanks for the review. I bet it’s top advice. Sally does know how to publicise information from what I can see on her blog.
    Hugs to you both 🙂


  7. Sounds like the perfect how-to book for when I’m ready to start promoting my book and following different angles and approaches to do so. Thanks for the review, Debby! I’ll be sure to check it out. Once the previous step of my writing process is completed. 🙂


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