Author Profile: 20 Questions (more or less) With Sally Cronin | Dan Alatorre – AUTHOR

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In keeping with my Friday Guest Author theme, today I want to share a wonderful interview Dan Alatorre had with Sally Cronin.


I like to keep Friday’s focused on author interviews and for the next while I’m committing to conducting two interviews per month until my next book is finished, instead of weekly, as they involve quite a bit of time to organize and I don’t have the luxury of time on my side at the moment. But in between my bi-monthly interviews I will be having guest authors post here, like Christy Birmingham’s post last week, as well as sharing other author spotlights from some other wonderful interviews.


Many of us know the talented Sally Cronin, but it seems whenever she guest appears on yet another interview, there’s always something new and fascinating to learn about her. So please enjoy this wonderfully entertaining 20 Question interview with Sally with Dan.


Author Profile: 20 Questions (more or less) With Sally Cronin

danOccasionally on the blog we will talk with one of our author friends, gaining valuable insights into their behind-the-scenes world.

Today we meet with Sally Cronin, a brilliant writer and friend of the blog.

Be ready for a few surprises!

After working in a number of industries for over 25 years, Sally decided that she wanted to pursue a completely different career, one that she had always been fascinated with. “I began studying Nutrition and the human body twenty years ago and I opened my first diet advisory centre in Ireland in 1998. Over the last 18 years I have practiced in Ireland and the UK as well as written columns, articles and radio programmes on health and nutrition. I published my first book with a Canadian self-publisher in the late 90s and since then have republished that book and released nine others as part of our own self-publishing company. Apart from health I also enjoy writing fiction in the form of novels and short stories and you can find me daily on my blog Smorgasbord Invitation.”

See? I told you there’d be surprises. And there are more.

Here’s Sally


sally wedding day 1980
author Sally Cronin

Sally: Thank you so much Dan for inviting me over.

Dan: Sure. Let’s get right to the important stuff. What kind of Chinese food do you order all the time?

That would be crispy duck and pancakes, and I have indulged in this starter all around the world, and rarely been disappointed. If I was off to a desert Island with just three dishes this would be number one… If you are interested, that would be followed by Beef Wellington and then Baked Alaska. If I am off to a desert Island on my own you can forget healthy eating!


I do love me some beef Wellington. Which is the more important of these two: write drunk, edit sober? 

Definitely edit sober… Preferably with an automatic translator from drivel to English!  However, writing drunk has its merits although it can result in some emotional outbursts.


Why do some authors sell well and others don’t? (Indie or otherwise, but indie if possible)

There are a number of key elements involved when it comes to selling well as an Indie author in my view, and I am still working on getting it right myself.

  • Quality of the writing,
  • Well formatted and easy to read.
  • Strong storyline or subject matter.
  • Popular Genre or wide based subject matter.
  • Opinions of satisfied customers.

Which mean very little without the following elements.

Online presence – People do buy people first, and if they cannot find out about you they are less likely to buy your book. In this day and age not having some form of platform as an author will not help with sales.

Marketing – the common approach seems to be a book tour launch over a couple of weeks with exactly the same format. This is a shotgun approach especially as most of the blogs hosting the tour are within the same community. Readers after seeing the first post, are not going to respond to any that follow.

A different approach, which I have found more productive, is to

set up a series of interviews spread over 8 to 10 weeks split between those contacts you regularly communicate with, and blogs that are outside the community.

Also, as interviews tend to have different questions each is unique, and you can introduce individual key elements each time about your book.

Also – for both non-fiction books and fiction genres there are groups online to market specifically. For example…. If you have written a book ‘How to self-publish your Novel’, the first thing you should do is create a list of all the writing groups that have an online presence, and drop them a line with the book blurb, your latest review and a link to buy. Your market is not all the authors who already follow you on your blog and social media, but all the aspiring authors out there who are terrified of the process!

Writing books in a series is also key. I have a number of authors on my shelves today that I continue to buy and read year after year. One of the key links between them is that they write series of books. Wilbur Smith (I bought his first book 53 years ago and every one since), Bernard Cornwell, Jean M Auel, Lee Child and a newer author Gregg Hurwitz, to name just a few. Not only is the writing wonderful, but I am invested in their various lead characters and automatically want to find out what happens to them.

As Indies we need to emulate these successful and best-selling authors, and whilst we might not have multi-million pound advertising budgets, we do have access to the worldwide web to market ourselves. It takes time, sometimes years, but readers are not lining up outside our doors to buy our books. They are sitting in front of a virtual bookstore with millions of titles looking for one that stands out from the masses.


I could not agree more. Besides writing, what are your favorite things to do?

I am into the 3Ms… Music, Movies and Martinis… Sorry but 2Ms did not sound right! . . . Please continue reading 



Source: Author Profile: 20 Questions (more or less) With Sally Cronin | Dan Alatorre – AUTHOR

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  1. A fascinating interview. One thing that Sally says, ‘An online presence..People do buy people first,. Sometimes I wonder if I don’t write enough about ‘me’ (which sounds vain, now I’ve written it) Hmm… one to think about. Thanks to all for

    1. Hi Judith. Absolutely an online presence is essential to get and keep our names floating around to familiarize people when they recognize our names. It’s not conceited to write ‘about you’, it’s personal writing that connects readers. I know I notice an upsurge in comments when I post something personal or about real life compared to some other posts and I do believe that if people enjoy reading those kinds of things it also sparks an interest in our books too. <3

    2. You are great about promoting other authors Judith. which in a way does promote you too.. And I have read your wonderful posts about your life and although we have not met it did encourage me to buy your books. It is a more oblique approach but just as effective.. hugs xx

  2. Thank you lovely friend for sharing this interview with Dan… I had a lot of fun and I promise that when we get on that cruise there will be a few more secrets to be revealed (NO.. not that I am really Boris from Vladivostok) hugs ♥♥

    1. LOLLLLLLL Sal, you crack me up!!!!!!!! It was my pleasure to share this fab interview. There’s just always something to learn about you. And I can only imagine the stories that will fly when we get together! <3 xo<3

        1. It’s always a pleasure to have you over sharing your wisdom Sal. 🙂 <3

  3. A wonderful post with the wonderful Sally, on the wonderful DG’s blog. What’s not to like xxx

    1. And the wonderful Shey visiting us here makes it more wonderful LOL. Thank you my lovely. xoxo:)

  4. I like that no-nonsense list of reasons why Indie author books sell. Check, check, and check.

    1. Makes tons of sense huh? 🙂

    2. I am glad you agree Jacquie.. thanks

  5. Sally is amazing, isn’t she?! Thanks for featuring the interview here Debby or I fear I might have missed it. Happy Friday 🙂

    1. Thanks Christy. Yes, Sal is a dynammo. And that’s the beauty of re-sharing, there’s always someone new to read. 🙂 xx

  6. A lovely share, Debby.

    1. Thanks Robbie. I thought is was fantastic. 🙂

  7. I’m partial to a martini too Sally! Interesting interview good to find out more about you and your tips for success. 🙂

    1. Thanks for dropping by Marje. <3

  8. Great interview. Sally is so interesting. Thanks for the link, Debby. 🙂

    1. Thanks Diana. It’s my pleasure to share. 🙂

  9. A lovely share, Deb. It’s so generous of you to take time away from writing your book to continue promoting authors. You’ve earned your angel wings a hundred times over ♥

    1. You are so kind my lovely friend. And may I add that it’s refreshing to see you making an appearance again. <3

      1. Thanks, Deb. Feels good to be back ♥

  10. Sally has a “presence” not only because she has a huge personality but also because she shows persistence online. Although Sally featured me in one of her “historical” Sundays, I’m surprised about much of what I learned here, for example, getting her start in nutrition. The advice on marketing I’m taking to heart.

    Thank you, Debby, for your good-hearted presence always and taking time to promote others. <3

    1. Thank you Marian for reading and leaving your lovely comments for both me and Sally. Sal is a wealth of information, from health to writing. If I miss a day visiting her blog I feel I’m missing out on a lot. 🙂

  11. Great interview of Sally, Debby! Some really great advice here! thank you 🙂

    1. Thanks Terri. It certainly deserved another airing. 🙂

  12. Sally always amazes me. I simply don’t know how she does it all. It’s mind-boggling. Off to read the interview. Thanks for sharing, Debby. (Oh, and I’ve always liked Sally’s health and nutrition posts…so interesting and useful.) 🙂

    1. Thanks for reading Sarah. Sally is a wealth of information on many levels. I’m sure you’ll gain a few nuggets of wisdom from it. <3

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