I was invited to write for Charli Mills‘ Carrot Ranch last week on the topic of self-publishing. I was elated at the response in comments and that so many found my article helpful. I hope you all can find something valuable in it too.
Platform – Self-Publishing
How to Build a Readership with Blogging
and Prepare for Publishing by Debby Gies
As writers who choose to self-publish, we must understand that we’ve chosen to be not only writers but publishers, marketers, and promoters of our work because these components are all essential parts of running a business. Yes, your business! If we intend to sell books, it’s in our best interests to learn about these things as well as building an author platform. If we don’t put in the time to promote our work, our books will surely sit and collect dust on the virtual shelves, lost in a sea of hundreds of thousands of other books.
Although we may be publishing in a digital world, our business is no different than if we opened our own brick and mortar store. We wouldn’t leave our doors unlocked and wares left unattended, would we? So, let’s get into the nuts and bolts of what’s involved in putting together a good book to gain wider readership.
Building an Author Platform with Blogging and Social Media Tools
If we prepare for our book launch well before publication, we’ll establish a presence as a writer and begin a following so we’ll have readers already eagerly interested in our book once it’s published. Remember – No readers = no sales.
Running a blog and creating a presence on social media are two important tools for gaining an audience. Using our blogs to write interesting articles to reflect on topics we write about in our books is a good way to develop a niche for our blogs. Some other suggestions to write about:
- Writing and publishing tips you come across which other writers may find helpful
- Book reviews – to share works of other writers to build rapport, which in turn will have others wanting to reciprocate and share our posts and books and reviews
- Personal posts to share with readers to give them some insight as to who we are as a person, inviting readers to get to know us
The point is to build relationships with our readers and showcase who we are. Don’t be the person who posts about their book all the time, because people don’t want to be hard sold to. And keep in mind, it’s important to always respond to comments because this is the engagement we strive to receive from readers. If they’ve taken the time to leave a comment, it’s our obligation to take the time to acknowledge them. It may take a while until we find our niche and target audience, but eventually, we’ll build our tribe. . . continue reading