Smorgasbord Book Promotion – Twitter – Tagging and Pinned Tweet to spread the word. | Smorgasbord – Variety is the spice of life

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Blog sharing


Today I’m sharing a fabulous post from Sally Cronin about how engaging with bloggers and readers and sharing gives a boost to our blog traffic and book sales. Now who isn’t interested in learning some of the tricks of the trade to grow our readership for both?


In her post, Sally shares her experience with using social media, sharing posts, reblogging and the benefits of engaging in the comments.


Smorgasbord Book Promotion – Twitter – Tagging and Pinned Tweet to spread the word.

I am almost at 10,000 posts since I began blogging four years ago and at least half of those are book promotions. It is one of the reasons that I began blogging four years ago as I wanted a platform to promote my own work as well.

When I look at those posts in retrospect, is quite clear that the ones that did well as far as comments, reblogs and sharing was concerned, were ones where the author featured participated fully in the effort.

This means reblogging (better a couple of days later to keep the ball rolling) shared across their own Facebook, Twitter and other social media, and very importantly responded to comments over a period of days. This engagement with people who took the time to comment is critical in building relationships that support going forward.

Apart from sharing on Facebook and Twitter, these particular authors also responded to those who shared their post on Twitter. I tag the featured authors when I respond to shares on that platform, and this not only shows the author who has shared their post, but also enables them to respond and follow if they do not already do so.

The same applies to Facebook provided the author has an account, and is another way to find other writers and importantly readers for their books.

There are a great many ‘how to ‘ market your books out there but it is actually quite simple if a little time consuming. It is done by communicating which involves responding and engaging with others.

I understand that people are very busy and time is short, but how you communicate about your current or previous books, will have a direct impact on the sales of your future books.

I have said this before and I will say it again.. People buy People First.

They will judge you by how you are perceived online and if you can find the time to respond to comments, or thank people for sharing, they will remember you and respond positively next time.

If you want an example of an author and blogger who does all of the above very well then check out D.G. Kaye of Debby responds to all comments and communicates far better than I do on Facebook, Twitter and other platforms.

On that point I do have to say that in recent months I have spent less time on certain platforms. Google+ has become user unfriendly in its new format and my focus for book promotions is across Twitter, Facebook and Linkedin.. although I do post promotions on Google + during the week.

This brings me to Twitter pinned tweet which I have mentioned a number of times before.

If you are an author I am sure that you already have your profile photo, genres that you write and a link to your Amazon account and blog in your profile.. however 160 characters is not a great number to do you justice.  But you can use the Pinned Tweet to add more.

This can be used as an extension of your profile and gives you an additional 140 characters to promote either your latest book or a post that is key to your blog. Currently my pinned tweet is a link to the post I wrote about increasing reviews for our books.

Your pinned tweet is a fixed piece that anyone going into your profile is going to see and stays there as long as you are promoting that post or book.. You can also put a composite of all your books there with a universal link to your Amazon Account.

How to set up a pinned tweet. . . Continue Reading


Source: Smorgasbord Book Promotion – Twitter – Tagging and Pinned Tweet to spread the word. | Smorgasbord – Variety is the spice of life

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Add a Comment
  1. Excellent share, Deb. I missed Sally’s post when I was on break and am delighted you reblogged. Thanks to you and Sally for highlighting the rules of blogging engagement! 🙂 ??

    1. Thanks so much T. Glad you didn’t miss it again. Exactly why I like to reblog important posts a little while after they’ve been in circulation – fresh eyes, and always someone who didn’t see it the first round. 🙂 <3 xo

    2. Thanks Tina for the lovely words of support as always.. ♥

  2. Thank you so much for sharing this post Debby and you are a great example of someone who communicates and engages your readers both in books and on the blog. ♥

    1. Aw, thanks so much Sal. I love sharing great information and your post was definitely one that should be spread around. Engagement is key. What fun would blogging be without interacting? <3 xoxo

  3. Great post Debby. Both Sally and you are much appreciated in my world. Thank you for sharing……again. ♥♥♥

    1. Thanks so much Patricia for your lovely comment. You too are much appreciated. 🙂 <3 xo

    2. Thank you Patricia.. and we would not enjoy as much without you and your wonderful stories. ♥♥

  4. Good post. It took me a long time before I realized I should pin a Tweet.

    1. Not everyone knows all the little tricks about social media. That’s why blog shares are great, we learn from others. 🙂

    2. Thanks Jacqui.. there is so many factors involved and I am still learning… keeps us young. x

  5. Sally is so right to point to you as the Master/Mistress of Social Media, Debby. You are everywhere and do it so well, while I feel like I’m always chasing my tail. Lol. *Sigh* Great post. Thanks for sharing 🙂

    1. Lol Diana, you’re so funny, but I appreciate your observation. I guess it’s part of my DNA as a Gemini communicator to want to shoutout. And I loved Sal’s post because she’s so informing for those who may not be aware of the importance of sharing and engaging. 🙂 xx

      1. It’s the key to “social” media and engaging is the only thing I did to grow my blog. So your a Gemini – makes sense. 🙂 Ha ha

        1. LOL 🙂 Rock on my friend. 🙂

    2. Thank you Diana and for reinforcing my views on Debby’s social mindedness.. hugs xx

      1. I still marvel at how both of you do it! <3

        1. <3 So do I, lol.

          1. Ahhh. The secret revealed. I’m getting some of that! <3 Hugs.

  6. Still too dangerous for me to tweet–I’d say something I’d regret and then I’d be ruined. Well, maybe not ruined, but I’d wipe out the benefits I’d already generated. I see the value of the rest, though!

    1. It takes great constraint to hold our tongues sometimes. The trick is to have somewhere else to vent. 🙂

    2. I think compared to certain prominent others who tweet, you are in the safe zone John.. xxx

      1. You are no doubt right there, Sally! 🙂

  7. A lovely post by Sally, Debby.

    1. Thanks Robbie. I agree. 😉

  8. Ooooh I like what I’m reading so far and will head over to Sally’s blog to read even more. OMG 10,000 posts, wowowowow! ~ and I agree that you Debby have excellent skills on social media. I don’t know how you make all of those rounds in a day! 🙂

    1. Thanks Christy. Sally is a wealth of information. As for me, I don’t know, second nature for me. Someone once named me and Elusive butterfly decades ago. Maybe he was on to something. 🙂 xo

  9. Great share, Debby. Thank you! <3

    1. Thanks Vashti. <3 :)

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