Sunday Book Review – Book Marketing on a Shoestring

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Book reviews by D.G. Kaye


Today’s book review is on one of the best books I have ever read on everything to do with marketing our books, from platform building to publishing and marketing, a cornucopia of information, Marketing on a Shoestring by Doris Maria Heilmann.

For those of you who aren’t familiar with Doris’ work, she is one of the pioneers in the Indie marketing business for 30 years. Doris is a book publishing consultant and coaches writers privately and runs several public seminars. She is also the owner for the well-known website,, a site that I couldn’t recommend enough for all writers to be following for her ongoing tips and updates about what’s current in the publishing world.

Book Marketing on a Shoestring – How Authors Can Promote their Books Without Spending A Lot of Money


Book Marketing on a Shoetring


Get This Book on Amazon! 



No Money? No Problem!  Success as an author, especially when creating your platform in social media and establishing your brand, using the tools described here, is almost free. It’s all about where to find readers, book bloggers and reviewers and how to connect with them.
A book marketing checklist in the last chapter will provide you with a useful timeline. Don’t get overwhelmed by all the book marketing possibilities. You don’t have to do it all in a week, a month, or even a year.  These are single steps you can take, one by one, to build your audience.

You Never Get a Second Chance for a Good First Impression!
The goal of this book is to show you the professional, yet inexpensive way of publishing a book and how to build your readership, no matter if you self publish or sell your manuscript to a traditional publisher.

Explains why book marketing is important – and rewarding and how readers will find your book among millions others. You will also learn about the difference between marketing and selling through ads.

In this chapter you will evaluate your current publishing and book marketing situation. You will learn, in chronological order, the basics to start your author platform, find out which social media accounts are the effective, and how to present your book and yourself professionally.

Here you will learn the important steps in a professional book production. Let’s assume your manuscript is finished, has been read by other writers and beta readers, and is on the way to the editor. What is your next step in book marketing? And where else can you sell your book?

In this chapter you will get tips for “passive marketing”; book layout tips; your author pages; and other places you can sell your book besides the major online retailers.
Find a timeline checklist for your book launch event.

In this chapter you will learn about advanced marketing strategies and how you can leverage your manuscript in markets other than e-book or paperback, and even in foreign markets.

A comprehensive checklist for your book marketing gives you a valuable tool for years (and books) to come!

Going these steps is a long-term time investment. They won’t initiate an immediate spike in book sales; rather, they will improve the amount of your readers and the exposure of your books.
Remember: all of your writing is an asset that can keep making you money for decades to come!
A certain time commitment may be necessary, at least in the beginning, depending on your level of involvement. Yet, you will learn how to connect reader communities and social media accounts and the more you use these marketing tools, the faster you can handle them. Which means that you will get more visitors and buyers.

You may not be a New York Times bestselling author with a publicist–yet. So, if you want to succeed at self-publishing, you will want to learn everything you can about professional book layout, publishing, and traditional book marketing methods.
You will find many steps in the publishing process in this book. These tasks are not obvious “book marketing” tasks, but they are essential for your success as an author.

For Whom is this Book Useful?
Self-Publishers and authors who work with traditional publishers alike profit from this book marketing and publishing guide. Get inspirations and encouragement from someone who has 35+ years of experience in print and e-book publishing, book marketing, online writing and magazine publishing.


My 5 Star Review

A step-by-step manual and reference guide for all authors – This book is an essential companion for every author – Indie or traditional, wanting to learn all the lucrative tricks and avenues of navigating through the process from publishing to marketing.

Marketing on a Shoestring offers a comprehensive list of resources worth its weight in gold with tips on everything you need to know about marketing books to ideas on how to gain reviews, build a platform, and what’s required of the entire book publishing process. There is also a comprehensive checklist and referral guide with links on how to sell books – where to publish, the importance of owning your own ISBN numbers, how to get your books discovered, how to incorporate social media for book sales, the importance of good book covers, all available platforms to sell books at and so much more.


Name: D.G. Kaye job Title: Author Business: Image: Facebook Url: Facebook Twitter Url: Twitter Instagram Url: Instagram LinkedIn Url: LinkedIn Pinterest Url: Pinterest Google+ Url: Google+ Copyright 2018


D.G. Kaye

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  1. Sounds like great info that you found useful, Debby. Have you been going through the book and implementing the ideas? I’m wondering if you’re seeing a difference.

    1. There’s a wealth of resources in this book Diana. I’ve written down many and bookmarked sites for reference, anything from publishing to freelance writing sites. I know they will be very handy. 🙂

      1. Thanks, Debby. It’s always great to know that the book’s ideas are being implemented 🙂

        1. OH, there’s enough ideas in this book to keep one busy for years, lol. 🙂

  2. Looks like my kind of book, Deb. Just added to my TBR ~ which just collapsed ~ again! I need a TBR that can balance itself on a shoestring 🙂

    1. LOLLLLLLLLLLLL Tina! Seriously, a fantastic book of resources. I can’t say it enough. <3 :)

  3. Thanks for the tip. Would you say the book works for beginners and the advanced writers?

    1. I would say it works for all writers. There is something for everyone. The resources are invaluable! 🙂

  4. Great review, Debby! I just downloaded it! I thought I had it already but it was a similar book!

    1. Great Terri. I know you’ll love it. Let me know! 🙂

  5. Sounds useful! Though I have always wished for a fairy godmother and her magic wand for book marketing!! 🙂

    1. Don’t we all! 🙂 But this book gives us all the tools and resources to cast our own wands. 🙂

  6. Thanks so much for your great review Deb…heading over to Amazon after this, I need this book! 🙂 <3 xoxo

    1. Sher, trust me, get this book! I’ve read so many helpful books on self publishing, but this one is a stellar gem! 🙂 xo <3

      1. Got it on my Kindle! Thanks again so much Deb for sharing it with me/us… 🙂 <3 🙂 xoxo

        1. Good glad! You will find a wealth of info in it. 🙂 <3 xo

          1. Can’t wait! 🙂 <3 xoxo

  7. I feel I came late to the party–good onward progress. <3 <3 <3

    1. Never too late Tess! <3 <3

    1. Thank you Doris for reblogging on your own blog. 🙂 <3

  8. This sounds like a great book to delve into. Definitely a must read.

    1. This book is like a self publishers bible – an excellent reference guide to everything we need for our business to thrive with a generous helping of links supplied for all our self publishing informational needs. I highly recommend it. 🙂

      1. I’m definitely going to get it. I’d love to put your review on for my blog post today.

        1. Absolutely Marsha! Feel free to share my reviews any time. I know if it were my books being reviewed I’d be thrilled that someone wanted to share on their blogs. 🙂 Thank you. 🙂 xx

          1. OK. Great! Going right now to press it.

          2. It is live! Thanks so much!

    1. Thanks for sharing Marsha. 🙂

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