For my Sunday Book Review today, I’m featuring my good friend and author, Sally Cronin‘s book – Media Training The Manual. I read this book some two years ago, but after going through my reviews on both Goodreads and Amazon, I discovered my review was either removed, or perhaps Amazon wouldn’t let me post it, but whatever the cause, after discovering this I felt compelled to share my thoughts on this fabulous book. Read my review below to find out why.
A quick reference manual for anyone who needs to deliver their message via “the Media”, TV, Radio, Print.
It is rumoured that the art of communication has been lost but actually it has simply been adapted and expanded to suit the new technologies. However, we still use our voices and radio and television are very powerful tools that can enable us to reach hundreds or even thousands of people in the space of a few minutes.
Those few minutes can have an enormous impact. By reaching out and engaging with an audience you can increase sales, sell your latest book, raise more funds for your charity or inform the public about an event or important community issue.
This guide to media training is about opening the door to that opportunity and making the most of the experience.
Reasons to build a relationship with the media.
– Whether you are in business, running a charity or are a writer, artist or musician, there is a great deal to be gained by obtaining free publicity. Whilst print, radio and television media are in business, they still require interesting and topical news stories.
– Having successfully obtained their attention, you then need to know how to deliver the interview that they will be looking for.
– This brief guide to building a relationship with your local media will show you how to get their attention and how to prepare yourself for an article or those important few minutes behind a microphone or in front of a camera.
My 5 Star Review:
Don’t be fooled by the 42 page count of this gem of a book, which is really a must-have manual with some of the best advice and in-depth examples and information detailing everything you need to know to help spread the word to market both, yourself and your work.
This book is a succinct little marketing guide for authors, but can apply to anyone wanting to learn how and where to get the word out. From learning how to step out of our comfort zones and enter the realm of marketing, to putting together a press release, preparing for interviews, and how to put good copy together for advertising, Cronin has created an excellent, jam-packed manual of instruction to help navigate marketing ourselves and our products or books. #Recommended.
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