As I prepare my book for its upcoming launch in November, I find my head in twenty different directions. Many decisions seem to crop up at this time regarding branding for my book, Conflicted Hearts. It seems as though every decision is linked to another issue.
For example, timing your editor’s return of the manuscript, allowing the appropriate time for revisions and blocking yourself in the appropriate timeframe for the next edit; all the while working on a new website, which gets held back because the book cover is not yet ready, and so the trail continues.
In the process I have been trying to brand my author name, D.G. Kaye to connect with all my social media so it can be accurately listed on my website. Every time you think you’re making some headway, another decisions pops up which can cause delays.
The question of the week for me was “Do I have to change my twitter handle?” I have discussed this with a few author friends and my website designer. The problem is that I have been using my original twitter handle since the days when I was an avid poker player. I have built a nice following and to change that name now would entail me to repeatedly have to tweet and hope my followers will re-follow if I move. It was on my mind for quite some time. The advice given was split down the middle but one particular person asked me, how much of my book pertained to the days I was more involved in that world. It got me thinking.
There was a ten year span when I worked in the casino industry and a part of that is in my book. So I decided that perhaps if anyone were to read my book and wonder why the twitter name wasn’t my author name, perhaps they could relate it.
So in an homage to my poker days, I have decided to keep it. Have any of you been challenged with these sorts of dilemmas when deciding how to brand yourselves?
Just a thought.