Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin

A quick hello as I surface from chaos and grieving status quo. I’m in the midst of packing, donating, and trying to sell stuff online that requires frequent attention – just what I don’t feel like doing. I’m moving in two weeks and trying to figure out the puzzle, deciding how to keep as much as will fit in the smaller unit, which isn’t really small, but compared to now, well, let’s just say it’s A LOT of stuff. I probably won’t have a Sunday review ready this week, but I’ll have a new edition of Writer’s Tips next week. In the meantime, I’m sharing Sally Cronin’s recent article in her new fabulous, Author Series, where she offers valuable PR tips on how to best present ourselves, from bios to pictures.


Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin



The definition of Public Relations in business is “Public relations is a strategic communication process that builds mutually beneficial relationships between businesses and the public”

In the past my focus has been on book marketing, which did include how to reach potential readers with blogs, social media and as part of the writing community. Whilst this series will revisit those platforms along the way it is an opportunity to focus on some key areas of our public profiles that might influence the public to buy our books.

The focus this time is on you.. the author.

Last week I looked at the impact our Profile Photo – First contact with reader might have on potential readers.

This week it is the turn of the biography that we put on selling sites such as Amazon, Bookbub and Goodreads.


Author Biography – Tips and Translations

With approximately 150 authors across the Cafe and Bookstore and the Children’s Reading Room, I am in Amazon and Goodreads daily checking for new releases and reviews to share in the updates. In the current series of Meet the Authors I am also updating biographies to include and I am afraid that I have had to update quite a few myself with new books, or the numbers of books that have been written.

My suggestions today are not carved in stone, and how you write your biography is entirely your decision. The one area that is key and seems to be echoed around the writing sites is the fact that a biography that is overlong will be overlooked.

The biography is your advertisement that combined with your photograph is going to grab the attention of the potential reader who has landed on your author page.

Last week I shared the fact that there are 20,000 new ebooks uploaded each week on Amazon that are in direct competition with your books. Provided you have listed your books with the genre or sub-genre, when searching for books a reader will be offered a selection to choose from. Hopefully that will land them on your book page or your Amazon Author Page.

Having got them there.. and smiled at them from your author photograph they will look at the first line of your biography and with any luck will decide to read the rest.

However, they are not going to stay their long! Which is why the recommended length of an author biography is under 1000 characters (Amazon recommendation) or 300 words.

  • The primary aim of your biography is to establish your credentials as a writer and to give a quick resume of your work with a dash of personality that makes them think they might enjoy your books.
  • It is recommended to write the biography in the third person. I have played around with both first and third person and I have just revamped mine with the latter. (I am still playing around with it)
  • Not all of us have degrees in literature or are award winning or USA Today Bestselling authors. However, those that do should lead with that.
  • Failing academic credentials, then get creative on how to hook a reader into trusting you know what you are doing. One of the ways to do that is use third party endorsement by using snippets from your reviews.

For example you could select one of your top reviews for a book and start your biography.

James Smith is a writer whose readers consider ‘is a master storyteller who brings characters alive’

Samantha Johnson’s first novel Desperate Authors received five star reviews ‘Johnson’s creative world building left me breathless’

  • If you have awards for other books mention you have several including two or three stand out commendations.
  • Following this, and if you have more than one book, it it a good idea mention your most current book with a brief synopsis.
  • It is not necessary to list the titles of all the books you have written within the biography as the covers are featured on the page. However, after the main biography you can add further information on series of books for example, so that the reader has a better idea of which book to begin with.
  • Many of the sample biographies of best-selling authors that I have read over the last couple of weeks have been written with a certain amount of humour which made them stand out.
  • It is a good idea to put the link to your website with a note – For more information about the author and their work etc.

Amazon new look Author Central


Amazon have made it easier for you to share your biography, not only on other sites but in other languages.

Potential readership around the world.

The other key element to think about is your visibility on an international platform such as Amazon which sells our books on 17 sites (maybe more as growing fast) with a reach of approximately 58 countries. This means that you need to make sure your biography is on as many sites as possible. . . Please continue reading at Sally’s blog.


Have a look at the first part in this informative series by Sally – People Buy People First, Profile Photo

Sally Cronin Author

About Sally Cronin

I have been a storyteller most of my life (my mother called them fibs!). Poetry, song lyrics and short stories were left behind when work and life intruded, but that all changed in 1996.

My first book Size Matters was a health and weight loss book based on my own experiences of losing 70kilo. I have written another thirteen books since then on health and also fiction including three collections of short stories. My latest collection is Life is Like A Bowl of Cherries: Sometimes Bitter, Sometimes Sweet.

I am an Indie author and proud to be one. My greatest pleasure comes from those readers who enjoy my take on health, characters and twisted endings… and of course come back for more.

As a writer I know how important it is to have help in marketing books.. as important as my own promotion is, I believe it is important to support others. I offer a number of FREE promotional opportunities on my blog and linked to my social media. If you are an author who would like to be promoted to a new audience of dedicated readers, please contact me via my blog. All it will cost you is a few minutes of your time. Look forward to hearing from you.


Sally Cronin's Books


Original Source: Smorgasbord Public Relations for Authors – Part Two – Author Biographies -Tips and Translations by Sally Cronin | Smorgasbord Blog Magazine




Writer’s Tips – Marketing and Social Media tip for Authors by Sally Cronin

This edition of Writer’s Tips is a compilation from a Marketing Series Sally Cronin has been running at her Smorgasbord Invitation.  Below you’ll find some very useful tips for marketing your books using Twitter, Facebook, Radio Podcasting, Local Media, and getting your work into local bookshops!



Sally’s Cafe and Bookstore – Book Marketing – Getting yourself noticed locally – Media and Bookshops – Sally Cronin


Sending out press releases to your local press and radio.

There are certainly a couple of things to consider when marketing your book, and one of those is cost.  Most self-publishing companies are not going to do your marketing for you.  You can pay quite a bit of money to a PR firm to compose and send out press releases to their contacts, and if you feel you will get a return on your money, then it is probably the most effective way to go.  They will compose your release and then direct it to specific contacts in the media who would be most interested in your genre or books in general. And, because they are a recognised PR firm they are likely to get it as far as the journalist in question.

Unfortunately today, unless you have a high profile name – either author or celebrity, your press release about your book, that you send in your own name, is unlikely to get past first base.  Short of changing your name by deed poll to J.K. Rowling, you are going to have to make sure that both the subject line of your email and the title of your book intrigues.

How can they find out more about you?

These days it is important to have created some form of digital footprint so that if you peak someone in the media’s interest, they have access to information about you and your book before they consider contacting you.

I suggest that you use the usual social media – including LinkedIn, Facebook and Twitter as well as your own website or webpage. . . . continue reading

Source: Sally’s Cafe and Bookstore – Book Marketing – Getting yourself noticed locally – Media and Bookshops – Sally Cronin | Smorgasbord Blog Magazine


Sally’s Cafe and Bookstore – Book Marketing – Radio or Podcast Interviews – Grab the opportunity by Sally Cronin


This week a look at how you can prepare for you interview on radio and next week on camera.

Wonderful news, your hard work in promoting your new book on social media and locally has paid off and you get the call or email. An invitation to do an interview on a radio station, television show or author promoting podcast.

Getting an interview on a radio show or an established author podcast is gold dust for an author and as such requires you to take a deep breath and celebrate. Millions of Indies out there would love the opportunity to get their voice heard about their work so give this serious thought.

Following sending out your press releases you hopefully will get some response from the media with a view to interviewing you about your book. . .continue reading



Sally’s Cafe and Bookstore – Book Marketing – Online Watering Holes for Authors – Facebook, Exclusive Watering Holes, and LinkedIn by Sally Cronin


This week I am going to Facebook in relation to book marketing and also the benefits of joining an exclusive watering hole on social media platforms.

This is not intended to be the definitive guide to Facebook, but just some suggestions to new authors who are getting started. I am sure that those of you with established pages find them successful for your marketing needs, and am only sharing my own experiences.

When I first joined Facebook ten years ago it was to keep in touch with friends from work and places we had lived. It was a simpler time, and people chatted about their everyday lives and you shared as much or as little as you wanted to.

Over the years it has become increasingly more complicated, especially if you are a blogger and author looking to market your books and blog without creating a page and being constantly hassled to upgrade, pay to advertise etc.. . . continue reading



Sally’s Cafe and Bookstore – Book Marketing – Online Watering Holes for Authors – Twitter – Step by step guide set up for authors – Sally Cronin.


Twitter – New look and and step by step guide to Book Marketing useful functions.

The look and  functionality of Twitter has changed recently, and I have to say that I am not a fan (as yet). It is now designed for mobile devices and whilst there are a couple of useful upgrades, for someone starting an account (and some of us who have been using it for 7 years) it is over complicated for what you want to use it for.

However, as a watering hole, for your blog and certainly your books it is a useful platform to establish yourself on. There are some useful marketing features, including paid advertisements, but there is a great deal of free functionality that you can take of advantage of first. To be honest I don’t use all the bells and whistles as I do everything manually, but do find it helpful to use some of their basic marketing options.

I will work my way through the new interface with some of the key elements that you need to focus on as an author with books to market. . .continue reading



Sally’s Cafe and Bookstore – Book Marketing for Authors – Preparing for an interview on Camera – Sally Cronin | Smorgasbord Blog Magazine


Preparing for an interview on camera.

In the last few years I have been very lucky to interview some fascinating people on camera. Mainly live shows that as profile interviews have lasted 30 minutes or so. These included: – astronauts from NASA – a former First Sea Lord of the Royal Navy – Doctor Allison Cronin of the Monkey World rescue centre – Charles Tobias, President of Pusser’s Rum. Also successful authors and those writers just beginning their careers.

Some had been media trained for their particular job, but for many it was their first experience of being live in front of a camera.

Today there are a number of options available for online interviews that are filmed with YouTube and other platforms offering access to millions of viewers. Many thankfully only show the guest from the waist up without the long shots that show a magnitude of sins! But as with the radio and podcast interview, the opportunity to talk about your book, even for a few minutes is too good to pass up.

I do suggest that you get a couple of radio interviews under your belt first as it will boost your confidence before facing a camera. I went to the extreme to get my nerve up. I applied to The Weakest Link in the UK and was accepted as a contestant. I managed to make it to the 6th round and was voted off… Tactically of course!!

Paying attention to visual details

Whether you are facing the several cameras of a major network programme or a one to one interview with one camera, you still need to pay attention to visual details.

In my last blog, I covered the radio interview which can be daunting enough. . . continue reading


Books by Sally Cronin


You can find all these helpful posts on marketing for authors iSally has shared from her book Media Training – The Manual


© D.G. Kaye and, 2014 – 2020. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to D.G. Kaye



Writer’s Tips – Writing Your About Page, Flexiclips, Contest Caveats

Welcome to this week’s edition of Writer’s Tips. Today’s helpful posts are helpful articles on how to keep readers interested in our books, how to make quick videos, how to make our ‘about pages’ interesting, and some caveats on entering writing contests.



Great article I found on what turns off readers from buying our books.



Anne R. Allen has some great tips for us to beware of when entering Writing Contests

Source: Beware Bogus Writing Contests: 8 Red Flags to Look For



How to make a quick video with Flexiclips from Nicholas Rossis



Writing “about me” pages by Nicholas Rossis

Writing a book is hard. Still, I’d rather write a 5-novel series than a book blurb. And when it comes to writing a couple of paragraphs about me, aka Author Bio, well, that’s when I rea…

Source: How to Write the Best “About The Author” Page Possible | Nicholas C. Rossis


Another gem I found is editor Jeri Walker’s generous share of character style sheets, FREE download.

Source: #Editor: Story Bible and Manuscript Style Sheet Templates – Word Bank Writing & Editing



Guest Author Feature – Doris Heilmann of

Featured author of the week

I am thrilled to introduce you all to Doris Heilmann, author and publisher at 111 Publishing. Doris is the ‘woman behind the curtain’ at Many of you who like to stay current with what’s happening in the publishing world may be familiar with Doris and her most informative website where she contributes myriad of articles on current events in marketing for authors.


Doris is a freelance writer, writing coach and author of several books on book marketing. I recently wrote a book review on another book of hers, a most informative guide for writers, Book Marketing on a Shoestring, and today we’re going to get to know a little more about Doris and her latest book, 111 Tips to get Free Book Reviews, as well as learn more about Amazon and reading and writing reviews.


Doris Heilmann - 111 Publishing


About Doris:

Doris-Maria Heilmann has more than 30 years experience in writing, (German and English) publishing and book marketing (read also: Writing essays was what she liked most in school: “A chocolate bar was the first prize in an essay writing contest that I won when I was in grade 4 back in Europe. This was 50 years ago and I barely remember the exact topic, but it had something to do with fire, as I received the prize from a huge guy in full firefighter regalia.”

Doris started her writing and teaching career in the field of commercial aviation and pilot training. She published not only several books, but also her own flight and travel magazine “USA BY AIR”, which was a great success.


Magazine and Book Publisher
She learned a lot in this role during these years as a magazine publisher-editor-art-director-marketing-manager and later started also to self-publish (in German-speaking countries), mostly technical and non-fiction books in the world of aviation.


E-Publishing and Book Marketing
At Algonquin College in Ottawa, Canada, she studied e-publishing and marketing, including web and graphic design, professional photography, writing for the web, editing, investigative journalism, social media and e-marketing. As publishing evolves at a fast pace, Doris studies constantly the digital and print publishing market, and writes about news in these fields.


Seminars / Workshops / Public Speaking
Her seminars and workshops (on- and offline, see: and her consulting service cover among others: Publishing strategies, publishing contracts, print and digital production, pre-publishing, book design, establishing an author platform and brand, book marketing and promotional campaigns, social media as well as book and e-book distribution.

 111 Tips for Free Book Reviews



Get This Book on Amazon!


111 Tips to Get FREE Book Reviews provides authors with more than 1,200 direct links to book bloggers and reviewers – clickable links to each website! This valuable guide book by Doris-Maria Heilmann provides authors on almost 200 pages with all aspects of finding, following, and networking with reviewers and influential bloggers.

Many important steps, such as researching which genre book reviewers prefer and how to connect with them, or how to get media reviews will help you successfully market your books. How to prepare professional ARC’s (advance review copies) in order to get reviews before your book’s launch, is described in detail.

Dozens of other valuable insider information, such as how to get endorsements for a nonfiction book, how to leverage your reviews, how to deal with negative book reviews, why join reader communities and plan book blog tours – including tips from bestselling authors and the publishing industry will help you to get lots of free book reviews.


Welcome Doris, it’s a treat to have you here today to share some of your expert marketing knowledge with us and give us some insight about your latest book.


You are a walking wealth of publishing information. Please tell us what types of articles we can expect to find on your website,


There are actually two websites with this name: and the “old” one as well as one, which is not entirely about publishing, but more about books worth reading.

I like to write in my blogs about everything books, publishing and book promotion, as well as the traps in publishing, authors need to avoid. Most of my advice is on how to use one’s writing skills to promote books: writing not only books, but also shorter works – and to cross-promote.

Another of my favored blog topics is how to leverage everything you write and to make money with writing (other than books), which is the title of an upcoming  at Amazon – again with lots of direct links.
Furthermore: advice on pre-publication steps for ebooks, audio and print books, distribution providers, selling from an author’s website, and how to get titles into libraries or bookstores are covered in many useful articles.
Social media and all aspects around it, such as how to connect your social media accounts, as well as how to get funding, grants, fellowships and free writers retreats, even free photos, music and other goodies can be found on the blog posts.


What inspired you to go from aviation magazine writing to becoming an author of all things publishing?


I was a commercial pilot and flight instructor in Europe, and wrote for several aviation magazines. The largest of them was acquired by one of the big five publishers, and the first thing they did, was to shorten the revenue payments for all freelancers. So, I decided to publish my own magazine instead of writing “for peanuts”. It was a mixture of aviation training articles, aviation news and leisure travel with small airplanes in North America. Most subscribers and magazine retailers were in Europe. I also took an assignment to write a flight simulator instruction manual (later sold to Microsoft).

As I was overwhelmed with questions from pilots how to manage flight training and to become an airline pilot, I wrote a book (in German language) about the “Dream Job Pilot?” – which is now in its fourth edition and will be available as an ebook next month on Amazon. I also wrote a book about “Seaplane Flying” and “Flying Communities”.

Due to better book sales channels and a targeted readership, I decided to start my own publishing company and to invest in the cost of large print runs. I also had the experience of magazine publishing and print promotion, so it turned out very successful.

With the advent of ebooks and moving in 2001 to North America, I needed to learn more: I went back to college for two years to learn about e-publishing, investigative journalism, photography, web design and graphic, improved my English (which is still not perfect), and since then I am constantly studying everything about digital publishing.

When I discovered that many new writers struggled with self-publishing, I used my marketing experience and wrote many useful blog articles (almost 2,000 in the meantime) about all aspects of the publishing process and book marketing. My local library asked me if I could not offer a workshop for writers, which I happily did. From there I facilitated many more – from the north of Canada to Southern Florida and on the West Coast, as well as consultation via Skype and one-on-one in-person.
I am right now about to publish the fifth how-to guide book (and work hard on the sixth) about topics that are helpful and interesting for writers.



How do you manage to do research, write so many informative articles, conduct seminars, and publish books?


As older you get as more time you have : )  and I do not waste time watching TV… For me, all work I do is at the same time my full-time hobby and I like to read, write and talk about everything books and publishing. I am in the lucky position to get up in the morning and can’t wait to hit my computer desk. For the future I would like to travel more overseas and write travelogues, becoming a full-time traveler and “blogging from paradise”.


I know youre also a great advocate for authors. You wrote an article not too long ago titled Amazon USA vs the Rest of the World. Whats your feeling about Amazon getting on board with fair practice to even the playing field for all authors in all the countries they distribute to?


Amazon became big with the www – the worldwide web. But in many regards they are acting like a mom-and-pop store. Not seeing trade as a global benefit. What they don’t realize is that they shoot themselves in the foot: If book reviews would be added universally to all Amazon platforms and for example, readers in the UK could see a review from a US or Canadian reader, sales of this book in other countries would improve – making more money for Amazon.

Some of these fair and smart practices we all wish, are requiring to think and maybe to spend a bit money or employee resources to establish better conditions. I am just mentioning the problem of constantly changing world currencies, which results in accounting problems, and prevents Amazon from accepting gift cards worldwide, as they have splittet their operations in single countries.  It would also help if the whole world would have only one currency, such as the dollar.
As books only count for 2% of their business, it needs the concerted effort of many writers and publishers to get them moving. At the moment Amazon seems to focus more on tourism to the moon…



Do you see Amazon offering the same opportunities in the future across the board for authors such as: Kindle countdowns available for everyone, universal gift cards used on any countys platform, or them creating broader access for reviews to be shared across all countrys platforms in the near future?


I am not overly optimistic. As long as not a huge number of writers are banding together and pestering Amazon, not much will happen. So it depends on each of us to put pressure to the “nationalistic” approach of Amazon, and let them know about their unfair practices, that are in some cases not even comply with trade laws – such as the “gift card issue”. But I invite everyone to use the facts and arguments in my blog article ‘Amazon vs the Rest of the World’ – and write to Amazon by email and even better: in a registered letter.



Whats the best piece of advice you can give authors to begin creating visibility for them and their books?


Write, write, and write even more!
Prequels and sequels for your novel, magazine and newspaper articles, frequent  blog articles, short stories or practical advice on Google+ and LinkedIn, guest blogs, uploading of single chapters to Wattpad or Booksie – and certainly more  books – all this will deliver visibility to your author platform. Some of these even pay – which means you are paid to promote your books!

Connect with other writers.
Join writer communities at Wattpad, LibraryThings, Goodreads and GooglePlus. Meet-up groups are practically in every large town and city and offer critique groups and writers circles. Find writer friends at workshops and conferences and promote each other! Social media sites usually have writer groups in many genres, such as LinkedIn, Google+ or Facebook. There is no shortage on like-minded writers that are all looking for pals. Just say hello!



How long did it take you write 111 Tips to get Free Book Reviews, with all the research involved and create the many links you offer in the book?


Well, it’s the work of at least three years of research, writing, fact-checking, writing, fact-checking… But at some point I had to stop. New reviewers show up all the time and older ones quit if their lives become too busy or for other reasons.

I am continuing to collect new book reviewer links, and readers of 111 Tips to get Free Book Reviews can get periodically new reviewer addresses. There is a link at the end of the book where readers sign up for the free service.
Please keep in mind that some reviewers, when overwhelmed with inquiries often close submissions for a couple of weeks, until they have read through their current lists, and then open for pitches again.



Please tell us a bit about the book and share an excerpt with us.


To sell your books, you need reviews, and to get reviews, you need to sell more books… But where to find reviewers, and how to approach them?

111 Tips to get Free Book Reviews describes the possibilities to connect with reviewers first and network with them on social media in order to establish a positive relationship. Once you are “known” by the reviewer, blogger or media editor for a while, you might ask for a review. The most important advice is to read their former reviews and the submission guidelines carefully before you pitch. After all, they are working for free and promoting your book, and certainly prefer to do it for someone they know – rather than for a total stranger!

Another topic is how to get book reviews by the media and how exactly to approach them. There is also chapter that exposes how trade publishers get reviews for their titles, if it’s worth to pay for trade reviews and which kind of reviews are read by librarians.
How to deal with virtual blog tours, ebook and print giveaways, reader forums and groups, review invitations after the last book chapter, editorial reviews, media and press kits, audio-book reviews, and how to save and leverage your reviews are other important topics in the book.
Equally important are the chapters “How to Get Reviews Before Book Launch” and “How to Avoid Rookie Mistakes” when contacting book bloggers and reviewers. And not to forget: how to write reviews yourself. Authors should not only request reviews from readers, but also write a review after each book they finish!



In a poll, 70% of book purchasers admitted to buying books after checking the reviews. Surprisingly many did not pay too much attention to 5-star or 1-star reviews, rather more to the number of reviews and the average rating. A 5-star could be from a good friend and 1-star by someone from the competition, right? Check the history of the reviewer. How many books has he or she reviewed? Click on the reviewers name and go to their Amazon or Goodreads site to find out more.

Like many other products on the market, people rely on the recommendations of others when they choose a book to read. In traditional publishing, endorsements by well-known authors and public figures are a key element in marketing. In the self-publishing world, success rests on the number of readers on Goodreads, on Amazon, and on blogs who will give your book a 4 or 5-star review.


Thanks for having me over to talk with you Debby.


Connect with Doris at any of her many platforms to learn what’s new in the publishing world and keep current with the ever-changing industry.



Visit Doris’ Amazon Author Page to view and purchase all her books.


Are We Lost in #Social Oblivion?

Social marketing


Today I’m going to share my thoughts here on the madness of social media, and book promoting, and our constant battle to keep up with everything social media to stay afloat with our presence.


I’m speaking for myself, but I know my thoughts are shared by many a writer. As writers, we all develop our routines, and although every one of us has our own methods of tackling our ‘to do’ lists, if we’re writing books, much of what we do will involve ways to market our books using social media.


With the explosion of new authors and books in the past few years, there are waves of cries to ‘buy my book’ in order to be heard through a sea of social media blasts. I sometimes feel as though I’m drowning in that sea. But I don’t wish to become one of the ‘hard sell’ authors, and I don’t even spend nearly enough time or dollars doing the amount of marketing I’m urged to do through all the social outlets I follow and with all the subscriptions I read from newsletters telling me about another method to push my books.


Sure I read many articles to stay abreast. I’ll bookmark pertinent information and save it to Evernote for the time I’m ready to tackle it. But with all I read, I still can’t bring myself to become an aggressive marketer. I have my daily routine planned the night before with my list of things to accomplish, and that keeps my plate full as it is. As much as I want to try a million new ideas out, there are only so many hours in a day. So I prioritize with my book writing days and my blog post days. I’ve learned what social media sites I gravitate to most. I’ve built friendships and followers who I can chat with, share with, or just have a simple ‘thank you’ for sharing rapport with for dedicated sharers. I read many blogs, and like and comment where I feel like contributing, and if I enjoyed a post, I’ll share it to my social sites.


This routine I have was never a strategy to gain followers, but somehow it had led me to gathering readers and making some wonderful friends along the way. This is who I am, and I don’t wish to conform to being one of those hounds shouting hashtags to ‘buy my book’.


And what may have prompted me to write this you may be thinking?


I came across an article yesterday while reading my morning newsletter subscriptions. This is part of my morning routine with coffee in hand, my morning newspaper. I check my personal emails first thing in the morning, and catch up on what’s going on with the writing and publishing world with my Indie newsletters. This is usually when I send out my Twitter tweets while I’m reading articles. Some also get sent to Google and Linkedin and my Facebook author page. But I check Twitter once a day only, every morning, because I have a lot of writers that follow me, and I know some will find these posts informative because I’m sure that’s why they followed me in the first place. I know my posts are interesting to some because I’ve gained quite a few followers in the past few years, and I can honestly say I never search for people to follow, they find me, and I decide if I will follow back based on the criteria I have for following back.


My usual stipulations for NOT following back are: They use an egg as a replacement for a photo, no bio or website, hard sellers, or promisers to get you hundreds of followers for a price, or of course pornographic posts. I don’t hesitate to follow someone just because they may have few followers. I’m not looking for popularity, but sincerity and something informative offered. I always follow back authors because I believe if they took the time to follow my posts they’re eager to learn, especially if they’re new and just starting their platforms. This is just the way I roll in life with the people I congregate with and develop friendships with. If they’re sincere, forthgiving, and informative, I’m in.


Now, the reason I’m sharing this here today goes back to 2 relevant posts I came across from 2 articles I read in parts from a writer, Delilah Dawson from She wrote about herself not being one of ‘those authors’ who are constantly pushing their books at every opportunity. She makes a pertinent point in her post that if people like you, and like what you have to say they may just follow you and buy your books because of those qualities, and eventually, hopes that word of mouth become our best marketing tool. Her point is to keep writing and doing what works and states that current trends don’t necessarily dictate what works for everyone.


The articles resonated with me because that’s what I do. I do my thing, and socialize where I enjoy being best, not trying to dance at every wedding (every social site) because there just isn’t enough time to do everything. Below I will give you a sampling of the two posts with the link to continue reading. I think you will find them good reads.

“Spend your energy and time being kind to your colleagues, thanking your publishing team, and making new friends with no expectation that you will eventually use them to claw your way to the top. Before you Friend another writer on Facebook, make sure it’s because you legitimately want to know them better and be part of their life and not because you’re planning on sending them an Event invitation or a link to your book… Continue Reading 


And here is her follow up article:


“Adding value means passing on truly helpful links, retweeting job listings or calls for submissions, wishing someone a happy launch day, recommending books you’ve enjoyed, discussing the news of the day in a respectful and thoughtful manner, talking about an upcoming event, or generally saying things that make someone’s day just a little brighter. Over time, people will begin to trust you as you repeatedly add value to their life…Continue Reading 


I hope you enjoy these posts and take something from them as I did. They confirmed to me that I’m doing just fine the way I’m doing.  And please feel free to leave me your comments because I’d like to know where you guys stand on the marketing front.


And PS, this article reminded about how lame I’ve actually been this year with a serious lack of book promos. So not to be pushy, lol, I’m giving you a heads up that my book, Words We Carry, will be free on Amazon all of next week. You can be sure I’ll post it. Yup, that’s the extent of my ‘buy my book’ process.



Just Give it Away: Does Free Work? | Nicholas C. Rossis


Authors are often caught in a quandary about how to promote their books. There is much discussion about the value of promoting our books for free to gain readership.

My author friend Nicholas Rossis writes a lot about the writing process and offers up some wonderful marketing advice based on his own findings.

In the article below, you can read Nicholas’ take on the ‘giving our books away for free’ option.

Just Give it Away: Does Free Work? | Nicholas C. Rossis.

50 Great ideas for less than $50 to Promote Your Book



Handy tips from Penny Sansevieri on Marketing and Promoting

These days it seems like everyone’s book marketing budget is a little tighter. If you’re feeling the pinch, or if you’re just looking for some great free stuff to do on your own, here are some tips that can help keep you on track. Along with the tips, I’ve also linked to other articles I’ve written on the various topics, in case you want to dig deeper…

via Penny Sansevieri