Writer’s Tips – The Book Designer – Marketing Tools, Book Titles, Branding, Self Publishing

Welcome to this month’s edition of Writer’s Tips. In this post there are some invaluable articles from authors sharing their best tips for – Branding ourselves as writers, Marketing Tools, Finding the Right Book Title and more!



Author Judith Briles shares a few handy marketing tools for authors at the Book Designer – Canva, Bookbrush, Photofunia and more!

Source: A Few of My Favorite Author Marketing Tools – The Book Designer


How to find the right comps and book title for your books by Ruth Harris.

Titles and Comp Titles — How To Find the Best Ones For Your Book


Surviving and Thriving in the ever-changing Self-Publishing world by Paul Dinas at Anne R. Allen’s blog

Surviving—and Thriving—In The Brave New World Of Publishing


Branding 101 for authors by Ev Bishop at the blog of Anne R. Allen

Branding 101 by Ev Bishop


Bonus: Are you stuck when it comes to finding the right categories for your new book? Check out this great Book Category Hunter by Nerdy Book Girl.

Book Category Hunter: Free Tool to Find Book Categories on Amazon


Nicholas Rossis has an informative post on 10 Top SEO Tools for Writers



I hope you find these useful. Lots of goodies here!



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Getting it “Right” on Twitter

Social marketing

 Doris Heilmann of Savvybookwriters has written an excellent and in-depth post on how to use Twitter for branding and marketing and how to use it to get the full benefits of using for marketing our brand.


Never too early to start:  Building your brand on Twitter – or any other social media site – doesn’t work overnight.  It takes time and as earlier you start as better for you as an author.  You will want to have a large following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work.  .


Twitter is wildly popular and it’s a great way for you to interact with your community and reader audience.  Introduce yourself on Twitter, similar how you do on all social media sites, in a way that makes people interested in who you are..


Perfecting Your Twitter Name.

The best part of your brand is your name, but your author photo, typography, and colours are also part of your brand.  Brand recognition means that those who remember your name are more likely to pick up and promote your work.  That’s also true for your social media platforms, such as Twitter for example.  Carefully choose your twitter name, background image and your logo.


If your bio, along with your name and @name, is searchable on Twitter, which means people can type it into Twitter’s search engine and find you, without even having to type the account name.  With your @name, try to get the actual name of your small publishing business.  Keep it short to give others more space to retweet your content or send a direct message (DM). . . Continue Reading 

Source: Getting it “Right” on Twitter

A Social Media Dilemma


Conflicted Hearts Cover SMALL revisedAs I prepare my book for its upcoming launch in November, I find my head in twenty different directions.  Many decisions seem to crop up at this time regarding branding for my book, Conflicted Hearts.  It seems as though every decision is linked to another issue.

For example, timing your editor’s return of the manuscript, allowing the appropriate time for revisions and blocking yourself in the appropriate timeframe for the next edit; all the while working on a new website, which gets held back because the book cover is not yet ready, and so the trail continues.

In the process I have been trying to brand my author name, D.G. Kaye to connect with all my social media so it can be accurately listed on my website.  Every time you think you’re making some headway, another decisions pops up which can cause delays.

The question of the week for me was “Do I have to change my twitter handle?”  I have discussed this with a few author friends and my website designer.  The problem is that I have been using my original twitter handle since the days when I was an avid poker player.  I have built a nice following and to change that name now would entail me to repeatedly have to tweet and hope my followers will re-follow if I move.  It was on my mind for quite some time.  The advice given was split down the middle but one particular person asked me, how much of my book pertained to the days I was more involved in that world.  It got me thinking.

There was a ten year span when I worked in the casino industry and a part of that is in my book.  So I decided that perhaps if anyone were to read my book and wonder why the twitter name wasn’t my author name, perhaps they could relate it.

So in an homage to my poker days, I have decided to keep it.  Have any of you been challenged with these sorts of dilemmas when deciding how to brand yourselves?

Just a thought.