“I wrote this in 2011, when Amazon was full of fake purchased reviews and other abuses. (It has since cleaned up its act and removed 1000s of suspect reviews.) I wanted to encourage REAL readers to leave real reviews to counteract the fake ones. But the reviews need to be HONEST, or the whole review system has no meaning. http://annerallen.blogspot.com/2011/11/amazon-reader-reviews-12-things.html“
Great post by Anne R. Allen on understanding the Amazon review system and etiquette.