Twelve Cardinal Rules for #reviewing on Amazon



“I wrote this in 2011, when Amazon was full of fake purchased reviews and other abuses. (It has since cleaned up its act and removed 1000s of suspect reviews.) I wanted to encourage REAL readers to leave real reviews to counteract the fake ones. But the reviews need to be HONEST, or the whole review system has no meaning.



Great post by Anne R. Allen on understanding the Amazon review system and etiquette.