Author Profile: 20 Questions (more or less) With Sally Cronin | Dan Alatorre – AUTHOR

Reblog and featuring


In keeping with my Friday Guest Author theme, today I want to share a wonderful interview Dan Alatorre had with Sally Cronin.


I like to keep Friday’s focused on author interviews and for the next while I’m committing to conducting two interviews per month until my next book is finished, instead of weekly, as they involve quite a bit of time to organize and I don’t have the luxury of time on my side at the moment. But in between my bi-monthly interviews I will be having guest authors post here, like Christy Birmingham’s post last week, as well as sharing other author spotlights from some other wonderful interviews.


Many of us know the talented Sally Cronin, but it seems whenever she guest appears on yet another interview, there’s always something new and fascinating to learn about her. So please enjoy this wonderfully entertaining 20 Question interview with Sally with Dan.


Author Profile: 20 Questions (more or less) With Sally Cronin

danOccasionally on the blog we will talk with one of our author friends, gaining valuable insights into their behind-the-scenes world.

Today we meet with Sally Cronin, a brilliant writer and friend of the blog.

Be ready for a few surprises!

After working in a number of industries for over 25 years, Sally decided that she wanted to pursue a completely different career, one that she had always been fascinated with. “I began studying Nutrition and the human body twenty years ago and I opened my first diet advisory centre in Ireland in 1998. Over the last 18 years I have practiced in Ireland and the UK as well as written columns, articles and radio programmes on health and nutrition. I published my first book with a Canadian self-publisher in the late 90s and since then have republished that book and released nine others as part of our own self-publishing company. Apart from health I also enjoy writing fiction in the form of novels and short stories and you can find me daily on my blog Smorgasbord Invitation.”

See? I told you there’d be surprises. And there are more.

Here’s Sally


sally wedding day 1980
author Sally Cronin

Sally: Thank you so much Dan for inviting me over.

Dan: Sure. Let’s get right to the important stuff. What kind of Chinese food do you order all the time?

That would be crispy duck and pancakes, and I have indulged in this starter all around the world, and rarely been disappointed. If I was off to a desert Island with just three dishes this would be number one… If you are interested, that would be followed by Beef Wellington and then Baked Alaska. If I am off to a desert Island on my own you can forget healthy eating!


I do love me some beef Wellington. Which is the more important of these two: write drunk, edit sober? 

Definitely edit sober… Preferably with an automatic translator from drivel to English!  However, writing drunk has its merits although it can result in some emotional outbursts.


Why do some authors sell well and others don’t? (Indie or otherwise, but indie if possible)

There are a number of key elements involved when it comes to selling well as an Indie author in my view, and I am still working on getting it right myself.

  • Quality of the writing,
  • Well formatted and easy to read.
  • Strong storyline or subject matter.
  • Popular Genre or wide based subject matter.
  • Opinions of satisfied customers.

Which mean very little without the following elements.

Online presence – People do buy people first, and if they cannot find out about you they are less likely to buy your book. In this day and age not having some form of platform as an author will not help with sales.

Marketing – the common approach seems to be a book tour launch over a couple of weeks with exactly the same format. This is a shotgun approach especially as most of the blogs hosting the tour are within the same community. Readers after seeing the first post, are not going to respond to any that follow.

A different approach, which I have found more productive, is to

set up a series of interviews spread over 8 to 10 weeks split between those contacts you regularly communicate with, and blogs that are outside the community.

Also, as interviews tend to have different questions each is unique, and you can introduce individual key elements each time about your book.

Also – for both non-fiction books and fiction genres there are groups online to market specifically. For example…. If you have written a book ‘How to self-publish your Novel’, the first thing you should do is create a list of all the writing groups that have an online presence, and drop them a line with the book blurb, your latest review and a link to buy. Your market is not all the authors who already follow you on your blog and social media, but all the aspiring authors out there who are terrified of the process!

Writing books in a series is also key. I have a number of authors on my shelves today that I continue to buy and read year after year. One of the key links between them is that they write series of books. Wilbur Smith (I bought his first book 53 years ago and every one since), Bernard Cornwell, Jean M Auel, Lee Child and a newer author Gregg Hurwitz, to name just a few. Not only is the writing wonderful, but I am invested in their various lead characters and automatically want to find out what happens to them.

As Indies we need to emulate these successful and best-selling authors, and whilst we might not have multi-million pound advertising budgets, we do have access to the worldwide web to market ourselves. It takes time, sometimes years, but readers are not lining up outside our doors to buy our books. They are sitting in front of a virtual bookstore with millions of titles looking for one that stands out from the masses.


I could not agree more. Besides writing, what are your favorite things to do?

I am into the 3Ms… Music, Movies and Martinis… Sorry but 2Ms did not sound right! . . . Please continue reading 



Source: Author Profile: 20 Questions (more or less) With Sally Cronin | Dan Alatorre – AUTHOR

9 Ways To Avoid A Humiliating Public Failure At Your Book Signing Event | Dan Alatorre – AUTHOR


Reblog and featuring


I had to share this post from friend and author, Dan Alatorre because Dan has some excellent tips here for authors on preparing for a book signing. Not all of us have done one live yet, and it can be quite intimidating for many of us who are used to hiding behind the screen and our books. But Dan has been getting some good experience at this, and besides informative, it’s always fun to read Dan’s advice, which always has some entertainment value because . . . well, that’s Dan!


9 Ways To Avoid A Humiliating Public Failure At Your Book Signing Event


Your humble host.
your humble host

You finally worked up the nerve to ask a real, live bookstore to have you sign books at an event!

Okay, you emailed them.

But they replied and now you have a signing event! Woo hoo!

Uh oh…

A real live event.With people.

Or worse, maybe with NO people.

I can hear your heart pounding from here. You’ve heard horror stories about signings. Nobody came. Nobody bought a book…


It can happen even if you DO plan. So what do you do? After all, for the most part you tend to be humiliation-averse.

Good thing I was here!

I have 9 tips for what you need to make your signing a hit, plus some bonus tips for before and after the event, and a few planning/social media suggestions.

The biggest thing to remember is: don’t act like getting people to the signing is solely the responsibility of the bookstore. In fact, assume they won’t get anybody there.

If you’re unknown to the masses, you can’t really expect people to line up to see you – unless.

Unless what?

Unless you follow these 9 tips. Come on, work with me.

Gleaned from my own prior blog posts,  10 Winning Strategies For Your Author Event and Should You Participate In A Book Fair? Three Points To Consider, and from “35 Ways to Make Your Next Book Signing an Event!” by Larry James, The Internet Writing Journal, January 2000

BEFORE THE EVENT – Days/weeks before

Go meet the folks hosting you. Shower and dress nice, the way you might for the event, and bring a copy of the book you want to push. This meeting is kind of an audition, even though you already got the gig. Stopping in to meet the manager/owner/person in charge, at a time that’s good for them, shows them in person how friendly you are and how well you’ll do for their store. CONTINUE READING , , .


Source: 9 Ways To Avoid A Humiliating Public Failure At Your Book Signing Event | Dan Alatorre – AUTHOR

10 Winning Strategies For Your Author Event | Dan Alatorre – AUTHOR

Festisite Reblog

Author and friend Dan Alatorre shared a most informative post on his recent experience of doing a book signing. Dan offers up some invaluable tips on how to prepare for a book signing and what ‘to and not to’ do.


10 Winning Strategies For Your Author Event


HOW do you make your author event a WINNER?



I’ll tell you.


As an indie author OR a trad author, you’ll hear about events where you can sell books. Readings at book stores. Writer conferences. Craft shows. Book fairs.


Whether you have done them before or never done one ever, here are a few tips – in no particular order – to make your experience successful.


  1. Signing autographs is fun!

And awkward. After a while it’s like signing your credit card receipt for dinner at Golden Corral – you just do it and don’t think much about it. But the first few times, yeah, it’s weird.

Have a Sharpie and a regular pen and ACT LIKE YOU SIGN AUTOGRAPHS ALL THE TIME. Try to act that way, anyway. You are a real life author – and fans want that ambiance. BTW, if you are signing a book and they want it made out to  their sister, have a notepad handy and get the correct spelling of her name – or you may end up doing it twice – and they aren’t buying the misspelled one. . .Continue Reading


Source: 10 Winning Strategies For Your Author Event | Dan Alatorre – AUTHOR

10 Tips For Doing Your (Aaaaauuuugh) Author Interviews | Dan Alatorre – AUTHOR

Reblog and featuring

Friend and author Dan Alatorre is a diverse writer who runs a most interesting and entertaining blog. Dan’s blog is full of tips for writers, and he makes up some really neat writing challenges to throw in the mix.


Dan incorporates his natural sense of humour in all his posts, no matter how serious and informative the post is, that’s just Dan.


Today I’m reposting Dan’s 10 tips on doing author interviews.


“I can hear your collective groans from here. Stop it.


As an author, you will occasionally get to do interviews. As the shy, retiring type that most of you writers are, you won’t want to do them. As a marketer, you do want to do them! Interviews raise awareness of your product – the book you want to sell – but don’t be fooled. The TV stars you see being amazing in interviews on late night TV or the Ellen show didn’t just fall out of bed and hit a home run, being all charming and spontaneous and witty.


Luckily, most of the interviews you get to do will be by email or some other written version. (For some sample interview questions I put together, click HERE. Many are the typical stuff you’ll be asked; some are just me.)


Why is that lucky? Because radio and TV interviews are hard.


First, you will probably have to contact people to do an interview regardless of the medium; they don’t come out of the woodwork to track you down just cos you published a book. According to some radio people I spoke with, authors are alwaystrying to get interviewed – and trust me, doing radio is tough. Quiet spaces while you think of an answer seem like HOURS, and you react by trying to answer quickly – and usually too fast – so it isn’t your best answer and you aren’t happy with the result. The nervousness is noticeable in your voice. You sound like a gerbil.


TV is the same except they get to SEE you becoming a gerbil. That’s just… painful. . . “

Continue Reading

Source: 10 Tips For Doing Your (Aaaaauuuugh) Author Interviews | Dan Alatorre – AUTHOR

The Memeing Of Life: The 30 Most Inspirational Writer Memes Of All Time | Dan Alatorre – AUTHOR

Reblog and featuring

I came across this great post from author and friend, Dan Alatorre’s blog. Dan has a very entertaining blog. He is a diverse author and always spills his sense of humor into his writing.

In this post, Dan has taken 30 memes on writing and added his own personal spin to them.


The Memeing Of Life: The 30 Most Inspirational Writer Memes Of All Time

“I know that title is misspelled. Or at least I think it is.

I use a lot of memes cos I like them. Short, simple (usually) and to the point. I read a meme that connects with me and  I want a t-shirt made of it and a poster for my office, that’s how cool memes are.

And some of you use memes so you know what I mean, but here’s a list of my favorites and what they mean to me, not in any particular order. (Image first, then my take on it)”

“I really believe we bring our life experiences to our work, and we should do more of it. I do it, as some of you have seen, but not enough. Many, many times, a passage that really connects with a reader – as told to me by critique partners or a beta reader – was an actual piece of my life lifted up from my heart and put back down on the page. Use your life in your writing. It doesn’t imply you’re no good at making stuff up.. .”

Continue Reading


helpful writer ramblings from a disturbed mind just like yours (by Dan Alatorre AUTHOR)

Source: The Memeing Of Life: The 30 Most Inspirational Writer Memes Of All Time | Dan Alatorre – AUTHOR 


D.G. Kaye ©2015

“My Blog Sucks And I’m Kinda Clueless” | Dan Alatorre – AUTHOR

Blogging basics

Friend and author Dan Alatorre is a humorous nonfiction writer. I’m not quite sure exactly when we connected, but I think it was somewhere around the time I was researching disgusting prep remedies before my colonoscopy, and came across his humorous memoir on his experience with his colonoscopy. That book is naturally titled: The Night of the Colonoscopy. But Dan’s books vary, and quite a few of them are written about things he’s observed by being a parent to his little girl Savvy, along with other short stories, illustrated children’s books and cookbooks. Now that’s what I call diversity! Check out Dan’s author page HERE to view his library of published books.


Dan is a wonderful writer and takes the ‘real’ into account of any life situation, puts his spin on it, and makes an entertaining story of it. His blogs are not only informative about writing, but often hilarious.

I wanted to share one of Dan’s recent blogs here because he shares his raw thoughts and humor on the blogging process. He talks about reasons why some of us may not have a big following on our blogs and what we need to do to rectify that, in typical Dan style. In the words of Dan . . .



“Here’s some mistakes I see in unsuccessful blogs. They have no followers (well, that’s a chicken and the egg thing) and they have no/few comments. That indicates that they don’t write interesting content OR they don’t know how to attract people to their blog.

Been there.  . . . . ” Click the link below to continue:

helpful writer ramblings from a disturbed mind just like yours (by Dan Alatorre AUTHOR)

Source: “My Blog Sucks And I’m Kinda Clueless” | Dan Alatorre – AUTHOR