Doris Heilmann of Savvybookwriters has written an excellent and in-depth post on how to use Twitter for branding and marketing and how to use it to get the full benefits of using for marketing our brand.
Never too early to start: Building your brand on Twitter – or any other social media site – doesn’t work overnight. It takes time and as earlier you start as better for you as an author. You will want to have a large following long BEFORE your book is finished (maybe even before you start writing) in order to have a great start when launching your work. .
Twitter is wildly popular and it’s a great way for you to interact with your community and reader audience. Introduce yourself on Twitter, similar how you do on all social media sites, in a way that makes people interested in who you are..
Perfecting Your Twitter Name.
The best part of your brand is your name, but your author photo, typography, and colours are also part of your brand. Brand recognition means that those who remember your name are more likely to pick up and promote your work. That’s also true for your social media platforms, such as Twitter for example. Carefully choose your twitter name, background image and your logo.
If your bio, along with your name and @name, is searchable on Twitter, which means people can type it into Twitter’s search engine and find you, without even having to type the account name. With your @name, try to get the actual name of your small publishing business. Keep it short to give others more space to retweet your content or send a direct message (DM). . . Continue Reading
Source: Getting it “Right” on Twitter