When purchasing a domain for your own website, there are a few things to consider. What is the purpose for the site and for how long you anticipate wanting to keep it.
Sometimes when we are starting a new venture: writing, blogging, advertising, and we eagerly sign up for a domain to have a slice of cyber real estate, we may overlook the long-range goals for that purchase. Speaking from experience here, I can tell you that when I first got my site here, I had hired a web manager to look after obtaining the domains I required and the hosting, and I didn’t know a whole heck of a lot about it. This was a costly mistake. As only us ourselves are responsible for the upkeep of our business, it only makes sense to know what is going on behind the scenes in all aspects. I got my little surprise today when I was checking my account and expiry dates for domains and services I have with Godaddy.
I wasn’t aware that when I signed up for my domains that some expired in one year and others in two years. I also wasn’t aware that when it’s time to renew THERE ARE NO DEALS. This is how these Websites get us. They offer really good prices on initial purchases and when it’s time to renew, the prices skyrocket and deals are only offered for new purchases. By this time, we are already established with our domain name and acquired followers, and it isn’t a good idea to be closing a website down and starting over, hoping all your traffic moves along with you, so we are trapped.
For those of you who haven’t yet purchased a domain and hosting, do your homework. Think about how long you anticipate wanting to keep your sites open, price out the long-term rate versus annually and figure out how many years in advance your budget will allow you to lock in for. When making new purchases YOU can decide how long you want to sign up for at the given good rate for the duration you lock in for. Believe me, it wasn’t pleasant to discover that something you may have paid $36 for annually becomes $96.
Becoming an author is not only about being a good writer. It’s about building your business, managing it and good budgeting for all the tools required to become successful. If you hire a web manager, make sure you are involved with the decisions made by them on your business so you are always in control of the status of your investments.