Today’s share comes with some excellent advice from blogging/social media guru Kristen Lamb. Kristen talks about the ‘cost of free’ when it comes to the pitfalls of working on a ‘free’ blogsite if you’re trying to sell books or anything else. She explains the drawbacks of different aspects of a blogsite that aren’t available to use if you don’t own your own domain.
I thought this post was timely because of my recent website woes I’ve been having with self-hosted. I’ve been getting a lot of feedback from other authors stating they don’t want the hassles of self-hosting, so I thought I’d share Kristen Lamb’s reasoning for owning your own website. Enjoy!
Mistakes Were Made & The HIGH Cost of Free
“I am a Generation Xer through and through, in life and in regards to my profession. I didn’t “come of age” as a writer in the digital world. I decided to become an author in a world with typewriters and snail mail, where we went to libraries to research and the only way to connect with an agent was to drop several hundred bucks to go to a conference.
I had to struggle to find my way in a world I’d only believed was possible in science fiction, which was super fun namely because NO ONE knew what the hell they were doing. Back in 2006 we really had no good way of discerning solid advice from sheer BS.
Many of y’all know my story. I did NOT set out to become a social media guru. In fact the word guru makes me itch. It just kind of happened because I am a know-it-all and a meddler. I joke that my first social media book should have been called, I Did All the Dumb Sh%$ So You Don’t Have To.
I bitched so much about people doing it wrong (or teaching it wrong) that I finally just wrote my own book ? .
Y’all can probably tell when I took over decisions on the cover, LOL.
Anyway, as I was saying…
If we want to sell books we must have a social media platform and brand. It is no longer a choice. But I will be blunt. You do NOT want to waste time by starting off wrong, and I will also tell you that there are still a ton of “experts” who have zero business teaching this stuff.
Seriously, I thought we would be past these yahoos teaching social media by about 2011 but they are still around so BEWARE. Just last year (2016) I went to a conference and there were five social media classes, which I was eager to take since I am always learning. I walked out of every single class so angry I couldn’t see straight.
In the blogging class, the instructor was teaching the very same stuff that landed me in a major mess, which we are about to talk about…” Continue Reading . . .